Indoors, outdoors, and online, we reimagined every detail, incorporating materials that reflect the setting, and establishing a voice that creates a narrative guests can connect with. The result is a consistently pleasing guest experience, elevated to the same level as the service and surroundings.
Marina Grand Resort
With waterfront views in every room, the Marina Grand Resort promises a place to relax, renew, and explore the coast of Lake Michigan. Following recent renovations, the resort needed a rebrand to better express what it feels like to be a guest.
- Industry
- Hospitality & Tourism
- Services
- Advertising
- Art Direction & Styling
- Brand Identity & Strategy
- Digital Marketing
- Print Design
- Website Design
The Concept
The Digital Presence
A refined color palette and nautical patterns extend the sense of being on the marina to every part of the brand. The welcomed regional approach to the email campaign aligns the hotel’s promotions with the new brand, while allowing it to promote its sibling properties, restaurants, and other nearby experiences.
