The translucent qualities of Profile’s plastic bags, and the distinctive shade of blue used in their products, along with the Profile P formed the basis for a simple yet iconic brand. The prominent use of bold blue accents allows for easy brand recognition on entrance walls, desktop accessories, shipping flat-packs, manufacturing uniforms, signage, to name a few. Meticulous curation ensures that the company’s brand is consistently leveraged in all interactions.
We helped this manufacturer of industrial plastics embark on a journey of powerful change as they ambitiously renovated a 1942 manufacturing plant, relocated their entire facility, and carved out a new brand—all in less than a year.
- Art Direction & Styling
- Brand Identity & Strategy
- Environmental Design
- Print Design
- Website Design
The installation of a 9-foot tall sculptural sign at the office entry culminated the official launch of the brand and has since become a neighborhood landmark and source of company pride. Profile’s dedication and willingness to invest in their brand continues to energize their team and position them as a leader in their industry.
In collaboration with Profile’s A+D firm we created a cohesive branded environment, consulting on surface materials, floor plan, furniture, lighting, landscaping, and interior styling. A custom signage system was designed to emulate the translucent, blue-tinted plastics manufactured by Profile and to further unite the facility with the new identity system.