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Profile Films

Profile Films

  • Industry
    • Manufacturing
  • Services
    • Art Direction & Styling
    • Brand Identity & Strategy
    • Environmental Design
    • Packaging
    • Print Design
    • Website Design

The Concept

The translucent qualities of Profile’s plastic bags, and the distinctive shade of blue used in their products, along with the Profile P formed the basis for a simple yet iconic brand. The prominent use of bold blue accents allows for easy brand recognition on entrance walls, desktop accessories, shipping flat-packs, manufacturing uniforms, signage, to name a few. Meticulous curation ensures that the company’s brand is consistently leveraged in all interactions.

The Signage

The installation of a 9-foot tall sculptural sign at the office entry culminated the official launch of the brand and has since become a neighborhood landmark and source of company pride. Profile’s dedication and willingness to invest in their brand continues to energize their team and position them as a leader in their industry.


The Environment

In collaboration with Profile’s A+D firm we created a cohesive branded environment, consulting on surface materials, floor plan, furniture, lighting, landscaping, and interior styling. A custom signage system was designed to emulate the translucent, blue-tinted plastics manufactured by Profile and to further unite the facility with the new identity system.


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