Square One created a set of print and digital resources to inspire site visits and reinforce NBX as a portal to the ultimate Michigan experience. The materials include large-format pieces that offer a visual representation of the website, showcasing the work of local photographer Jodi Botdke. A smaller referral card, used at local shops, underscores the sense of meaningful, memorable experiences offered in the area.
New Buffalo Explored
New Buffalo Explored created a lushly visual, editorial-style website to promote travel and tourism in their lakefront communities, but they needed support to drive traffic and build brand awareness.
- Industry
- Hospitality & Tourism
- Services
- Advertising
- Art Direction & Styling
- Digital Marketing
- Print Design
- Website Design
“Just wanted to take a minute to tell you how great the pub looks! It’s a lovely little number – I think people will enjoy it and it’ll go a long way toward building and raising awareness for our brand.”
The Campaign
An ad campaign was launched in Chicago to showcase the unique perspective of Lake Michigan that can be experienced in New Buffalo, a short hour drive from the city. We also extended the editorial approach and compelling photography into a series of email newsletters to promote seasonal travel and highlight new content on the site.
