Square One embraced the shift by creating a distinctive, iconic logo and voice, then added depth and playfulness to the brand with a set of patterns and interplaying colors. This palette of elements gives Whitney a flexible set of tools that they can expand into a variety of communication pieces with a fresh, current look and sound.
Whitney Architects
With a restructured team, a new downtown studio, and a strategic plan to grow, Chicago-based architecture and design firm Whitney engaged us to align their brand with the dramatic changes they were making.
- Industry
- Architecture + Construction
- Services
- Art Direction & Styling
- Brand Identity & Strategy
- Print Design
- Social Media
- Website Design
The Concept
The Website
Whitney’s redesigned website leverages the strength and simplicity of the new brand, offering an easier, more informative user experience and a cohesive voice—all geared toward the markets they want to reach.
